SoSquared is one of the UK's top influencer marketing platforms, providing brands and influencers with the tools to create incredible social media content.
SoSquared is a brand with a powerful personality, which was not reflected fully at the time when I started as an Intern. The challenge became creating a vibrant interface to showcase its personality while still achieving their business goals.
I was the Product Design Intern on this project. I was given full creative freedom and responsibility over the UI design of 6 desktop and mobile pages of the SoSquared website.
To achieve the desired result, I utilised a preexisting, extensive library of over 200+ components and added personality with illustrations, emojis and by incorporating more colours from the extended palette. I also personalised several platform dashboard frames that I used to showcase sneak peaks of the platform to website visitors.
Through its modern and vibrant look, the redesgined UI is aimed to appeal even more to SoSquared target audience of brands and influencers and increase the number of users making accounts on the platform. The platform is currently under development.
